S..g M G..H (12-2010) | PDF | 256 pages | ASIN: B004UHMMKU | 27.6Mb

How to Create Selling E-Commerce Websites /by Smashing Magazine. Designing and developing eCommerce websites is a puzzle with thousands of pieces. In this book you ll be studying the universal principles for successful eCommerce websites, which include improving your check-out process and making your product displays more attractive.
In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Improve your conversion rates with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!

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